LA-based interiors photographer Laure Joliet is known for a serene, sun-drenched style that can transform even the humblest abode (we speak from personal experience). When not shooting for clients like The New York Times, The Ace Hotel and Dwell, you can find her working on a fledgling line of posters and cultivating her popular Instagram account. Below, she divulges her social media styling tips, real estate porn "type" and ambivalence toward our increasingly visual culture.
Hi Laure! Can we move into your Instagram feed? It's so cozy and beautiful. How do you determine what to post?
Instagram is the place I go to post what I like! I shoot so much for clients and have to sit on those images until they’re published so I love Instagram for being able to quickly post moments I’ve noticed through the day. Or, as often happens, when I'm taking a psychic privacy break I'll scroll through my phone and post overlooked images from my archives. I try to go with my gut and keep it intuitive.
What have been some of your most popular posts?
A perennial favorite is my dad’s house in Todos Santos. My dad is a wonderful photographer. He gave me my first camera and I think he built a house that is a photographer’s dream. Beautiful light that bounces softly around the space, neutral palette, high ceilings and windows that become paintings. It’s hard to take a bad picture there.
Who do you enjoy following?
The Moon Lists: A once a month interview series that touches on the profound, the ordinary and the beauty that surrounds us. Always super thoughtful responses by women to the world around them.
Street View Portraits:
My friend Genevieve turned me onto this account. An agoraphobe who finds the most beautiful compositions off of Google maps. It’s stunning.
My Dad’s Instagram: He doesn’t post often but when he does it is very poetic.
Do you look at real estate porn?
I photograph so many incredible spaces that are perfectly styled for the camera that I get tired of looking at "ideal" spaces. What is way more interesting to me are weird run down homes with character and potential. I have a fantasy of moving to Maine so I’m always looking at these little cabins for sale all lined in shiplap and peeling wallpaper and old carpet. It lets me dream about what I would do with them and the offline life I could live there.
That and I look at a lot of airbnb’s in Italy and Greece full of plaster walls and beautiful tiles. I’m particularly drawn to anything that feels like either a minimalist cave built in the 60’s with a mustard colored coverlet and a view of the sea or an overstuffed space full of pattern and heirlooms and contrasting eras in an olive orchard.