A pioneer of ARG (alternate reality games) and the former Chief Design Officer at Xbox, Elan Lee is something of a legend in the video game industry. He's also a Kickstarter maestro, having orchestrated the most successful campaign in history (to the tune of $8 million) for his card game, Exploding Kittens. These days, he can be found promoting his new card game, Bears vs Babies, which will be available worldwide this fall.
First things first, we hear you currently have over 300 apps on your iPhone. Is that true?
Every time I get a new phone I’m faced with the same conundrum: Should I go through and delete some of my old apps or just pay more money for additional internal storage? I’m embarrassed to say you’ve uncovered the seven-time undisputed champion of that conflict. Oh god, Labyrinth?!?!? Remember that game? That was like the FIRST iPhone game ever! Why is that still on here? What’s wrong with me...I need help!!!
How does one harness the power of crowdfunding?
In crowdfunding most people fixate on FUNDING. That’s a mistake. They should fixate on the CROWD.
For both our crowdfunding campaigns we hit our initial funding goal in a matter of minutes, so that’s when we stopped trying to raise funds. From that point forward, everything we did was focused on using our campaign page to throw the largest party on the Internet and making sure that everyone knew they were invited.
We abandoned things like bulk discounts, stretch goals, additional reward tiers, merchandising, or any of the other staples that traditional campaigns use to try to extract more money from their backers. Instead we built a point system, social communities, and missions that rewarded our backers for taking pictures of their pets disguised as fighter jets, or gummy-bear towers balancing on their infants, or the creation of real Unicorn Enchiladas. The deal was simple: Do these silly/amazing things with us, and we’ll keep upgrading your game for free.