Trevor McFedries doesn't give many interviews. So we feel pretty lucky. In fact, it's only been a few months since he revealed himself as the co-creator of Lil' Miquela, a comely digital avatar who's found fame on Instagram and increasingly beyond (just this week she released a single and appeared in the latest Vogue). Together with partner Sara Decou, McFedries runs Brud, an LA-based startup redefining the boundaries of celebrity with a cast of fictional AI robots that look and act like Instagram influencers—preening for the camera, clapping back at each other and promoting their favorite social causes (Miquela links to the Innocence Project and Justice for Youth in her bio). McFedries shares his digital obsessions with The Caret, below.